Case Study · 06 · 2020 — 6 Months

MyGoldKart

The first platform to offer both digital and physical gold delivery in one place

A cross-platform digital gold trading interface for Kundan Group — enabling customers to buy, sell, and take physical delivery of gold and silver with full price transparency and 99.99% purity assurance.

Product Type
Cross-PlatformAndroid · iOS · Web · Windows
My Role
Product Owner& UX Designer
Client
Kundan Groupvia Daffodil Software
Timeline
6 MonthsPre-launch stage
Digital Gold Trading
Physical Delivery
Live Price Feeds
99.99% Purity
QR Gifting
MyGoldKart — app screens spread
About the Project

Gold trading,
reimagined digitally.

MyGoldKart is a digital gold trading/investment platform that provides an integrated approach with full transparency for customers and dealers alike. Activities can be Buying, Selling, Physical Product purchases at Kundan physical locations (direct deposits).

An international project under Daffodil Software's Pvt Ltd for Kundan Group, India — the first product of its kind to offer both digital and physical delivery orders in a single platform.

Client
Kundan Group, India
Company
Daffodil Software
Platforms
Android · iOS · Web · Windows
Website
The Goal

A single platform.
Every gold transaction.

Unlike competitors such as Augmont or SafeGold which only offer digital trading, MyGoldKart allows full control — from live prices to physical store purchases. The core goal was a cross-platform interface that gives users a seamless gold journey start to finish.

🏆 First platform to offer both digital & physical delivery orders
💰 Cashless transactions with coins convertible to actual money
99.99% purity gold — "KUNDAN" standard guaranteed
MyGoldKart web platform on laptop
Key Features

Everything a gold
investor needs.

01
📱
Easy Login

Simple, secure onboarding across all platforms — mobile, web, and Windows — with unified account access and profile management.

02
🧾
Instant Invoice/Receipt

Every transaction generates an instant invoice and receipt — providing full transparency and documentation for compliance and peace of mind.

03
🚚
Physical Delivery

The first platform to offer physical gold/silver delivery directly to the customer's door alongside digital trading — a key differentiator from all competitors.

04
Assured Purity

All gold is certified at 99.99% purity under the KUNDAN standard — backed by Hallmark assurance and full quality transparency on every purchase.

05
🎁
Gold Gifting via QR

Customers can send gold as a gift using a scannable QR code — redeemable at any Kundan store or via the app, making gold a modern, shareable gift.

06
📊
Live Gold & Silver Prices

Real-time price feeds at 99.9 purity parity displayed prominently — giving buyers and sellers full market context before every transaction.

MyGoldKart mobile app — Samsung device mockup
The Process

From requirement
to launch-ready.

01
Requirement
Gathering
02
Backlog
Creation
03
Wireframing
04
Development
& Testing
Requirements

Collecting and understanding client requirements using Figma Jam for stakeholder sessions — admins, customers, and dealers all mapped separately.

Backlog

User stories created using this research and maintained in Excel for all features — prioritised for each sprint cycle and approved by stakeholders.

Wireframing

Using user stories to create portable sprint decks — wireframes and prototypes developed iteratively for web and mobile simultaneously.

Development

Approved designs developed by a tech team, tested by QA which was then finalised at the end of each sprint cycle — continuously evolving.

Final Designs — Web Platform
Buy Screen
01 — Buy Screen
Live gold & silver prices, wallet balance
MGK Plan
02 — MGK Plan
Investment plan selection & management
Order Confirmation
03 — Order Confirmation
Transaction summary, wallet update & tracking
QR Code & Gifting
04 — QR Code & Gifting
Scannable QR for in-store gold redemption & gifting
Stakeholders

Three users.
One platform.

👤
Admin

Platform administrators managing dealer networks, approvals, compliance, and overall platform operations across the Kundan ecosystem.

🛒
Customer

End users buying, selling, gifting, and taking physical delivery of gold and silver — interacting via mobile app and web platform.

🏪
Dealer

Kundan-authorised dealers managing in-store redemptions, physical delivery orders, and customer-facing transactions at their locations.

Mobile App Screens — Customer Flow
MyGoldKart mobile screens — full customer flow
Outcomes

First of its kind.
Ready for market.

1st

Platform in India to offer both digital gold trading and physical delivery in one product — a genuine market first

3+

Platforms designed simultaneously — Android, iOS, Web, and Windows — with a single consistent design system

Kundan Group approached Daffodil for a second project, deepening the partnership following this collaboration

"While the product is yet to be launched, it has been the topic of discussion and communication for a while now. As soon as the UAT phase begins, we'll receive real-time customer feedback and improve accordingly. Being the product owner as well as the designer is definitely challenging — but this product will be the first of its kind on the market."

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